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Gaming & Technology

PartnersGame Awards team & OnRepeat Studio

The Game Awards is the world's largest gaming award show, with voting open to fans worldwide and tens of millions watching the live broadcast. We partnered with The Game Awards team and OnRepeat Studio to redesign and rebuild the website ahead of the show, refreshing the full experience while keeping it fast and secure through nominations, voting, and the live event.

  • The Game Awards Media
  • The Game Awards Media

Challenges

  • 01

    Fresh New Look

    We knew the site had to hold up through every major spike: nominations, the reveal, and the live show, when millions of fans would be hitting the website at once.

  • 02

    Massive Site Traffic

    We started in an existing codebase, so the first step in development was mapping its structure before building on top of it.

  • 03

    Inherited Codebase

    The website received a bold, prismatic makeover, with the entire site redesigned in a new glittering orange style, applied across every page.

  • The Game Awards

Solution

// Pixel perfection, always

We partnered closely with OnRepeat Studio to refresh every page. After a thorough discovery of the previous codebase, we created a structured release schedule to guide development ahead of critical milestones.

We reused the headless WordPress stack built on ReactJS and GSAP, hosted on Google Cloud Platform for scalability. Pages were released in controlled batches to reduce risk and isolate issues, delivering a smooth, interactive experience that performed reliably during peak event traffic.

Results

  • 103 Million Views

    With more than 103 million views, the Game Awards website handled tremendous traffic with near-zero interruption.

    01

  • 45+ Million Votes

    45,492,577 votes were cast in the main category, made easier by the use of Twitter, Twitch, Facebook, and Google SSO.

    02

  • Delivered on the Event Timeline

    Controlled batch releases kept development on track, with each phase shipping ahead of nominations, the reveal, and the live show.

    03

  • Stable Through Voting

    The site remained reliable and secure throughout the full voting window, holding steady under the traffic pressure and attempted attacks that come with an event of this scale.

    04
Agency PartnerOnRepeat Studio
OnRepeat Studio

Digital product studio built for modern brands

OnRepeat Studio focuses on strategy, UX and UI design, and development to create thoughtful digital experiences. They collaborate with brands to design and build scalable websites and digital products that balance performance with usability.

  • LocationLondon

  • Worked togetherSince 2022

  • Agency TypeBrand design & Creative Studio